Fruit Attraction 2026 Opens Registration for 18th Edition at IFEMA MADRID

Fruit Attraction, the international trade fair for the fresh fruit and vegetable sector, has opened registration for its 18th edition, scheduled for October 6 to 8, 2026 at IFEMA MADRID in Madrid. Organized by IFEMA MADRID and FEPEX, the fair will span more than 78,000 square meters across 10 halls, featuring four specialized areas: Fresh Produce, Industria Auxiliar, Fresh Food Logistics, and Innova and Tech. The potato is the highlighted star product this year. More than 2,400 companies are expected to exhibit, with a projected attendance of over 121,000 professionals from 152 countries, which would set a new record. The International Buyers Programme, developed with the Ministry of Agriculture, ICEX, and FEPEX, will bring 700 major buyers and importers from more than 50 countries to Madrid. China and the UAE are featured as guest import countries for this edition.