Fruit Attraction São Paulo 2026 Backed by Brazilian Ministry and Apex-Brasil as Key Export Platform

Fruit Attraction São Paulo 2026, co-organised by IFEMA MADRID and Fiera Milano Brasil, will be held from 24 to 26 March 2026 in the Brazilian city. The Brazilian Ministry of Agriculture and Apex-Brasil have endorsed the fair as a strategic platform for projecting Brazilian fruit exports internationally. The 2025 edition registered over 16,300 professional visitors, 400 exhibiting brands from 60+ countries, more than 1,500 business meetings, and an estimated BRL 1 billion in sales volume across 15,000 square metres — a 66% growth over the prior edition. The 2026 edition will expand to include agricultural inputs, machinery, post-harvest technology, logistics, packaging, and cold chain. Apex-Brasil, Abrafrutas, and Sebrae will co-host a dedicated international buyers round within the Frutas de Brasil project.