GUEXT 2026 Boosts Global Opportunities and Launches Its International Buyers Program

GUEXT, the International Trade Show for Hospitality Suppliers and Services organized by IFEMA MADRID together with FELAC, the Spanish Federation of Associations of Manufacturers of Machinery for Hospitality, Collective Catering and Related Industries, has announced the launch of its GUEXT Hosted Buyers program, to run during the show's second edition from October 15 to 17. The invited International Buyers Program will connect exhibitors with buyers from strategic priority markets in Europe, Latin America and North Africa, with the aim of maximizing business opportunities for participating companies. Through this initiative, the fair strengthens its commitment to internationalization, attracting highly qualified profiles with purchasing decision-making power — importers, distributors, prescribers and specialized channels — with a real interest in expanding their catalogs and establishing commercial agreements, supported by an agenda of qualified business meetings. GUEXT 2026 will structure its exhibition offering into seven main sectors: equipment and machinery; tableware; design and decoration; technology and digitalization; coffee, tea, bakery, pastry and ice cream; logistics and packaging; and gym and spa, all connected to the distribution network and the end customer in service of the hospitality industry.