GUEXT Innovation Will Showcase the R&D Investment of Leading Hospitality Industry Companies

GUEXT, the International Trade Show for Hospitality Suppliers and Services organized by IFEMA MADRID together with FELAC, will hold a new edition from October 15 to 17 in which innovation will once again take center stage with the GUEXT Innovation call. This initiative aims to highlight and showcase the R&D investment effort of exhibiting companies, recognizing solutions that not only incorporate technological advances but also reflect a strategic commitment to the evolution of the hospitality sector. An expert jury will evaluate the entries based on criteria such as the degree of innovation and originality, real market applicability, contribution to sustainability, and the design and aesthetics of the solutions. The selected proposals will enjoy prominent visibility during the show, reinforcing their positioning among professionals, buyers and prescribers. GUEXT Innovation thus not only recognizes excellence but acts as an amplifier of the sector's commitment to continuous innovation. GUEXT 2026 will be the great showcase of applied innovation across the seven sectors represented: equipment and machinery; tableware; design and decoration; technology and digitalization; coffee, tea, bakery, pastry and ice cream; logistics and packaging; and gym and spa. Products must be exhibited at GUEXT 2026 and companies can submit their entries until July 17, with the jury announcing the most cutting-edge solutions in September.