Intergift Renews Its Visual Identity for the 2027 Edition, Aligned with the Evolution of the Sector and the Fair

Intergift, the International Gift and Decoration Fair organized by IFEMA MADRID, is unveiling a new visual identity for its next big annual event, to be held from February 3 to 6, 2027. The refresh accompanies the fair's evolution toward a more diverse offering connected to the needs of the professional market, in a single annual gathering that brings together all the industry's key players. Intergift 2027 structures its offering around four major areas — Textile Editors, Home&Design, Deco and Gifts — reflecting the diversity of sectors present and reinforcing its role as a meeting point for textile publishing, interior design, decoration and gifts. The centerpiece of the new image is the blue tile in the logo, conceived as a metaphor for a room within a house floor plan: a shared space where every sector has its place, visually expressing integration and business. The new blue conveys solidity and a clearly B2B positioning, with a balanced, contemporary and recognizable color palette built on its complementary separation. The rebrand is part of a 2027 edition that will arrive with new initiatives to anticipate trends, discover new products and generate business opportunities within the professional calendar.