The AI revolution comes to Málaga: eCongress 2026 gathers ecommerce and digital marketing leaders on 19 June

Málaga will once again be the epicentre of digital innovation on 19 June with the 14th edition of eCongress Málaga, southern Europe's largest congress on eCommerce, social media and digital marketing, which this year focuses on artificial intelligence and its direct impact on digital strategies and online sales. Held at the Trade Fairs and Congress Center of Málaga (FYCMA), the event offers a programme of 12 conferences and 4 limited-capacity practical workshops covering process automation, the future of SEO in the AI era, email marketing, TikTok Shop, neuroscience applied to sales and ecommerce optimisation through AI. Speakers include Sara Vega (Fnac), David Carro (Samsung Iberia), Jordi Urbea (Ogilvy Spain), Irene Salido (TikTok Shop), Ali Gordo (Telefónica) and Leticia Martín (CTT Express). Workshops will be run by Wit Creativo, Asdrubal SEO, Benchmark and Doble Z Digital. The exhibition area will feature companies such as Raiola Networks, Turismo y Planificación Costa del Sol, Promálaga, Unicaja and CTT Express, with institutional support from Málaga's city council and provincial government and the Andalusian regional government. Across its previous editions, eCongress has gathered more than 220 speakers and over 7,300 attendees; tickets are available on the official website, with early registration recommended given the limited capacity of both the event and the workshops.