Madridjoya 2026 Returns in September to Drive Jewellery and Watchmaking Business

Madridjoya 2026, the leading Spanish trade fair for fine jewellery, watchmaking, and silverware, will be held from 24 to 27 September at IFEMA MADRID (Pavilion 3), coinciding with Bisutex. The show takes place in a positive market context: the Spanish jewellery and watchmaking sector grew 6% in 2025 to reach 2.135 billion euros, according to the DBK Sectoral Observatory from Informa. The single annual edition marks the opening of the professional trading season after summer and the presentation of new collections. To strengthen its business orientation, Madridjoya has appointed Maria Terron as new commercial manager, reinforcing the relationship with exhibiting companies and advancing a more business-centred proposition. The simultaneous staging with Bisutex -- which will also include a direct professional sales space -- will broaden the scope of the event and offer brands and buyers a more comprehensive commercial environment at IFEMA MADRID, covering both fine jewellery and costume jewellery.