Madridjoya Expands Its International Dimension in Its 75th Edition with More Than 15 Participating Countries

Madridjoya, the International Urban and Trend Jewellery and Watch Trade Fair organized by IFEMA MADRID, will hold its 75th edition from September 24 to 27 with a notable international projection. Four months ahead of its single annual gathering, the fair already counts more than 120 confirmed companies from over 15 countries. Alongside solid Spanish participation — around 72% of the total — international presence is growing, especially from European markets such as Italy, Austria, Belgium and Poland, and from new operators such as Turkey plus Latin American countries like Mexico and Colombia. In this edition the fair also reinforces its identity by incorporating the city of Madrid into its new image, in a capital consolidated for the luxury industries. The main offering will be concentrated in Hall 3, sectorized to ease professional visits: the Jewellery Plaza will gather high-value proposals with gold jewellery, exclusive pieces and design; the Time Plaza will group the major watch brands and unique collections; and the Minis Area will have its own differentiated identity focused on signature jewellery, craftsmanship and emerging brands. Companies specializing in silver jewellery, precious stones, pearls, machinery, silversmithing and cases complete the professional overview of the sector. Madridjoya will coincide with Bisutex on the same dates at IFEMA MADRID, forming a combined event of jewellery, costume jewellery and accessories, and will again include direct-sales areas for professionals.