Meat Attraction 2027 Reinvents Itself Under Anuga Select Ibérica at IFEMA Madrid

Meat Attraction 2027, organised by IFEMA Madrid and ANICE, will take on a new format by integrating for the first time into Anuga Select Ibérica, a major international food and beverage platform co-developed by IFEMA Madrid and Koelnmesse to position Madrid as the leading global hub for the food industry. Scheduled for 16-18 February 2027 at IFEMA Madrid, the fair will feature four specialised pavilions covering the meat industry, Bakery and Ice Cream Attraction, and broader food categories including dairy, snacks, oils, frozen goods, beverages, fresh produce and preserved foods. The integration brings the international prestige of the Anuga brand to Spain, expanding the reach of Meat Attraction to attract international buyers from distribution and hospitality sectors. ANICE director Giuseppe Aloisio highlighted the strategic potential of the alliance for reinforcing the global projection of the Spanish meat industry and generating new commercial synergies across markets.