MOMAD Opens the Call for the MOMAD Talents by ISEM Contest for Its July 2026 Edition

MOMAD, the International Fashion, Footwear and Accessories Trade Show organized by IFEMA MADRID, has opened the call for the 16th edition of the MOMAD Talents by ISEM contest, as part of the fair to be held from July 23 to 25, 2026. The registration deadline is May 10. The contest returns as a platform to boost emerging brands and designers with no more than three seasons on the market, within an edition that opens the sector's commercial calendar and gives new creators one of the season's first professional showcases, at a key moment for buying and trend planning. Applications are submitted through the MOMAD website; a jury of fashion professionals will assess mainly the creativity, design quality, sustainability and commercial potential of the collections. Finalists will be announced on May 15 and winners on May 18 via the fair's social media. The two selected labels will show their collections in a dedicated space at MOMAD, and the first-place winner will also receive a scholarship for the Fashion and Creativity Management program at ISEM Fashion Business School.