MOMAD Activates Its International Buyers Program to Boost Brands' Global Business

MOMAD, the International Fashion, Footwear and Accessories Trade Show organized by IFEMA MADRID, is launching its new International Buyers Program with the goal of strengthening its global reach and enhancing connections between brands and professionals. From July 23 to 25 at the Madrid fairgrounds, the fair opens a new stage with a more selective model, centered on the quality of collections and the participation of new brands with their own identity, defined positioning and international projection. The program will gather nearly 50 strategic buyers from key markets in Europe, Latin America and Asia — profiles with decision-making power and an active interest in incorporating new brands and proposals. Coming from distribution, retail and import backgrounds, these professionals will attend the July edition of MOMAD to explore collections with potential and generate new commercial opportunities. Buyers will find an offering structured around fashion's main segments, from contemporary lines, occasion wear and resortwear to denim and menswear, along with footwear, accessories and sustainability-focused brands. Added to this are spaces such as the Trends Zone, designed for discovering new brands and design approaches, the Best Sellers Zone, focused on identifying products with the best commercial track record, and a renewed MOMAD Runway that reinforces the visibility of collections and their connection with buyers. Interested companies can submit their application through the official website.