MOMAD opens the fashion trade fair calendar on 23-25 July with new trend areas and a buyers programme

MOMAD, the international fashion, footwear and accessories fair organised by IFEMA MADRID, will run from 23 to 25 July in hall 5 of the Madrid fairground, positioning itself as the season's first major professional fashion gathering. The edition adds new trend areas and a Buyers Programme, and focuses on the quality of Spring/Summer 2027 collections, which brands will present to Spanish and international buyers. Organisers have shaped it as a more selective, business-oriented meeting built around a curated line-up of brands with a distinctive profile and reach inside and outside Spain.