PRIVEL 2026 Launches Second Edition of Its Private Label Congress

PRIVEL 2026 will hold the second edition of its Private Label Congress, organized by Alimarket, on November 4-5 at IFEMA MADRID. The program brings together executives from Lidl, ALDI, Tiendas Ísimo, La Anónima, Daymon, AECOC and Alimarket to analyze the present and future of retailer brands, with sponsorship from Tosca, LPR and Grupo La Plana. According to figures presented by the organizers, private label now exceeds a 50% share of the Spanish shopping basket and accounts for between 36% and 40% of the European consumer goods market, with turnover of approximately 400 billion euros in 2024. The congress will address innovation strategies, manufacturer-retailer collaboration and consumption trends, consolidating its position as the sector's reference forum in Spain.