PRIVEL 2026 to Gather Leading International Private-Label Retail Buyers from More Than 30 Countries

IFEMA MADRID will hold the second edition of PRIVEL, the private-label trade fair organized in collaboration with Alimarket, on November 4-5, 2026. The event strengthens its global dimension with an International Buyers Program developed with ICEX Spain, which already includes purchasing decision-makers from more than 30 countries and over 50 leading distribution companies. Latin America will have buyers from 14 markets, with firms such as Olímpica, Cencosud, Chedraui, H-E-B, Grupo Muffato and Corporación Favorita. The Spanish market will be represented by Euromadi, Grupo IFA, Eroski, Lidl, Aldi, Alcampo, Carrefour, DIA and Unide, while Europe adds operators such as Carrefour France, Amazon Europe, MC Sonae and Marks & Spencer, plus PriceSmart from the United States and the Lotte corporation. The program will provide exhibitors with highly qualified meeting agendas to boost exports and internationalization.