PRIVEL 2026 confirms nearly 220 companies and 4,600 sqm sold eight months before its second edition

IFEMA MADRID announced the second edition of PRIVEL, Spain's first trade fair dedicated to the private label industry, to be held on 4 and 5 November 2026 in halls 12 and 14 of the Madrid fairground. Organised with Alimarket, the show has already secured close to 220 participating companies and allocated more than 4,600 square metres of exhibition space in its first sales phase, eight months ahead of the event. IFEMA said the uptake confirms the growing weight of private label, which already exceeds 50% share of the shopping basket in numerous product categories, and reinforces Spain's role as a global hub for private label development, production, innovation, export and consumption. Confirmed exhibitors across food and non-food include Acesur, Borges, Conservas Dani, Damm and Elopak among others. The fair brings together manufacturers, distributors, retailers, buying groups and foreign trade operators.