Annabelle Serres Named Event Director of Siec and NRF Retail's Big Show Europe

Comexposium has appointed Annabelle Serres as event director of Siec and NRF Retail's Big Show Europe, a few months before the 2026 editions of the two retail and retail-property events, scheduled for 10 and 11 June for Siec and 15 to 17 September for NRF Retail's Big Show Europe. Serres spent close to twenty years at RX Global, where she ran VISCOM Paris, contributed to the commercial development of IFTM Top Resa and took part in launching the first edition of Taste of Paris. She led the IT segment of SITL, drove the development of RFID technologies and created the dedicated area that gave rise to the RFID Show, and worked on projects including COP 21 and COP 22 and World Efficiency. More recently she led commercial development, marketing strategy and technology-heavy projects as founder and strategic adviser at HANBAÏ, including support for an artificial intelligence deeptech company. NRF Retail's Big Show now runs annual editions in New York, Singapore and Paris and will extend to Riyadh in 2027; the 2026 European edition, themed The Next Now, will bring together more than 200 leading international speakers and 525 exhibitors alongside guided store tours. Siec 2026 carries the theme Le commerce, ça se vit.