ApexBrasil and Sebrae to Take Brazilian Food Companies to Canada for a Private-Label Mission

ApexBrasil, in partnership with Sebrae and with support from ABIMAPI and CECIEx, will hold the Jornada Exportadora Canadá from November 9 to 13, 2026, for Brazilian food-sector companies interested in entering the Canadian market through own brands or private label. Under that model, the organizers explain, the Brazilian company sells to a Canadian retail chain or distributor that puts its own brand on the product before selling it to the end consumer. Toronto and Montreal are the mission's destinations, with technical visits to local retail chains and distributors, presentations on Canada's business environment, and virtual training before the trip covering Canadian business culture and the own-brand market. According to ApexBrasil, the mission offers participating companies the opportunity to get to know the Canadian market up close and to establish connections with potential buyers.