Arno Reich to lead new Global Business Development unit at Deutsche Messe

Arno Reich (55) took over leadership of the newly established Global Business Development unit within the New and Global Business Development division at Deutsche Messe AG on 1 July 2026. He is responsible for the strategic development of the company international trade fair business, including systematic expansion of its international portfolio and the development of proprietary brands and new event themes, with the aim of unlocking new market opportunities, strengthening the international presence and fostering growth across target markets. Reich also serves as Managing Director of Hannover Fairs International GmbH and Hannover Milano Global Germany GmbH, the subsidiaries that manage Deutsche Messe international investments and support new business development in global markets. CEO Jochen Köckler said Reich extensive experience, particularly in the industrial trade fair sector, combined with his broad global network, will help drive the international business forward.