Bett USA to launch in Nashville in 2027 as fourth global Bett event

Hyve Group announced that Bett USA will launch in Nashville in 2027, becoming the fourth event in the global Bett portfolio alongside Bett UK, Bett Asia and Bett Brazil. Hyve said the move responds to customer demand for networking platforms in the world largest EdTech market, and builds on the addition of ASU+GSV to its education portfolio in 2025, which brought an established U.S. network of education leaders, innovators and investors. Bett USA will target K-12 and higher education leaders, practitioners and solution providers, and Hyve said its geo-cloning methodology will deliver a full-scale event from year one, citing the recent launch of Shoptalk Luxe in Abu Dhabi, which drew more than 2,000 attendees. The launch team includes Julie Driscoll, President of New Next Gen, Duncan Verry, Portfolio Director for Bett, and Michel Faliski, Event Director for Bett USA.