Bharat Tex Trade Federation and Première Vision SA sign MoU

The Bharat Tex Trade Federation (BTTF) and Première Vision SA have signed a Memorandum of Understanding in Paris. It was signed by AEPC Chairman Padma Shri Dr. A. Sakthivel, Core Committee Member of BTTF, and Ms. Florence Rousson, CEO of the Fashion Division at Première Vision SA. The signing took place in the presence of Smt. Neelam Shami Rao, IAS, Secretary, Ministry of Textiles, and Dr. M. Beena, IAS, Development Commissioner (Handlooms), with BTTF Core Committee Members Dr. Rakesh Kumar, Mr. Vijay Agarwal and Mr. Shaleen Toshniwal and BTTF Director Mr. K. Sakthivel among those attending. According to AEPC, the partnership will enable reciprocal participation in global trade shows and knowledge sessions; drive joint export promotion and stronger international market linkages; champion sustainability, circularity and responsible sourcing; and celebrate India's and France's textile and luxury heritage through the Eternal Crafts Collaboration.