China Cultural and Tourism Industry Expo 2026 Closes

China Cultural and Tourism Industry Expo 2026 closed in Tianjin on 6 September after a four-day run, under the theme “Deepening Culture-Tourism Integration, Smart Innovation for a Better Life”. Spanning 100,000 square metres, it featured ten themed zones covering culture-tourism integration, new digital formats, culture-tourism equipment, international cooperation, Tianjin specialities and mass consumption, among others, alongside 18 concurrent professional activities. It drew 2,540 exhibiting and participating companies and 255,000 visits. Online and offline turnover reached RMB 362 million; more than 300 cooperation and transaction intents worth over RMB 800 million were reached on site; and culture-tourism project signings totalled RMB 11.5 billion. The expo also created five consumption markets and staged a leisure-sports carnival.