FITUR 2026 Announces First International Summit on Communication and Tourism with Agencia EFE

FITUR 2026, the International Tourism Fair holding its 46th edition from 21 to 25 January at IFEMA Madrid, has announced the first International Summit on Communication and Tourism, to be held on 23 January in the Pabellon del Conocimiento. Organised with Agencia EFE, the largest Spanish-language news agency in the world, the summit brings together tourism professionals, media representatives, and destination authorities to debate the challenges of tourism communication amid global uncertainty, disinformation and overtourism. Four roundtables are programmed: country brand communication in times of uncertainty, with speakers from the Dominican Republic, Spain and Brazil; responsible communication in overtourism destinations, with Portugal, Mexico and the Balearic Islands; fake news and disinformation in tourism, with EFE Verifica and Lonely Planet; and the future of tourism communication, with SEGITTUR, Booking Spain and DIRCOM. The summit closes with an institutional address by UN Tourism Secretary-General Shaikha Al Nowais.