3rd HKTDC Hong Kong Shopping Festival Makes First ASEAN Debut, Expanding to Singapore and Malaysia

HKTDC's 3rd Hong Kong Shopping Festival will expand into ASEAN for the first time, targeting Singapore and Malaysia (September 21-27) alongside the mainland China edition (August 1-20). Over 280 brands participate in the mainland edition and around 100 in the ASEAN edition, using platforms including Taobao, JD, Douyin, Shopee and Lazada to boost Hong Kong brands' cross-border e-commerce reach.