Hyve acquires Virtuosi League, a CMO leadership community platform

Hyve Group announced the acquisition of Virtuosi League, a leadership, learning and community platform for C-suite marketing executives founded by Nadine Dietz. Hyve said the deal deepens its position in the marketing sector, where it already runs the B2B event POSSIBLE, and adds year-round leadership, learning and community products. Virtuosi League operates invitation-only C-suite forums and roundtables, proprietary thought leadership including the Leadership Field Guide and Virtuosi Voices, the LEAP leadership development programmes anchored by an immersion with the Aspen Institute, and an invitation-only Dinner with Friends series. Its membership includes senior leaders from brands such as Amazon, AT&T, Google, HP, Hyatt, Intuit, Mastercard, PepsiCo, Sephora, Sony and Verizon. CEO Mark Shashoua said Hyve will explore applying the formats to other sectors and communities in its portfolio. Dietz said the partner had to understand that the community itself is the greatest asset. Financial terms were not disclosed.