Hyve to launch POSSIBLE Europe in Lisbon in October 2027

Announcing from POSSIBLE Miami Beach, Hyve Group said it will expand its marketing event POSSIBLE into Europe, with Lisbon confirmed as host city for October 2027. The European edition will sit within Hyve Global Ventures division for launch and scaling before transferring to the POSSIBLE team, a structure head of Global Ventures Katy Fryatt described as a launch at scale. CEO Mark Shashoua said the expansion follows work with founder Christian Muche and MMA Global since Hyve acquired POSSIBLE in July 2024, and forms part of a wider geo-cloning strategy that also took Fintech Meetup into Europe. MMA Global CEO Greg Stuart said the partnership would bring the POSSIBLE community to a new market. The 2026 Miami edition ran across a dual campus at Fontainebleau and Eden Roc, hosted more than 6,000 double opt-in meetings through POSSIBLE Connect, and introduced the invitation-only CMO Lab, developed with partners including Google and BCG, alongside a new AI Verse stage.