ICCA Middle East Summit 2026 highlights sustainability as key to event resilience

The ICCA Middle East Summit 2026, themed 'Resilient by Design,' showcased how sustainability is becoming a defining feature of business events in the region. Industry leaders discussed embedding measurable initiatives, third-party certifications like EarthCheck, and data-driven systems into operations. Examples included Adelaide Convention Centre's waste diversion and Red Sea Global's 100% renewable energy use.