IEG Arabia Appointed to Organise Fire & Safety Expo and Health & Wellness Expo in Saudi Arabia

IEG Arabia, a subsidiary of IEG Middle East and organiser of Dubai Active and the Dubai Muscle Show, has secured the mandate to organise and stage the Fire & Safety Expo and the Health & Wellness Expo, running 6 to 8 November 2026 at Dhahran Expo in Al Khobar, Saudi Arabia. The two fairs form part of the 16th World Firefighters Games 2026, held from 5 to 13 November and expected to be the largest edition in its history with more than 7,000 athletes, 200,000 spectators and participants from 70 countries competing across 56 sports disciplines. Over three days the expos will gather global and regional organisations across health, wellness and fitness, functional fitness programmes for firefighters, occupational health and safety, performance and recovery solutions, healthcare technology, nutrition, and firefighter-specific training and safety initiatives. Italian Exhibition Group chief executive Corrado Peraboni said the mandate reflects the group's ambition to expand internationally and that trade fairs support Saudi Arabia's Vision 2030. IEG Middle East chief executive Francesco Santa said the show aligns with the group's experience in large-scale health and fitness events. Tens of thousands of visitors are expected across the Games.