JMIC Publishes Third Edition of the Global Manifesto for Business Events

The Joint Meetings Industry Council has published the third edition of the JMIC Global Manifesto, the sector's flagship advocacy resource for positioning business events as drivers of economic, social and professional transformation. First issued in 2020 to support post-pandemic recovery and revised in 2023, the new edition draws on the Events Industry Council's 2026 Global Economic Significance Study and other association sources. It sets out 15 ways business events create strategic advantage for governments and destinations, from trust and community legacies to talent development, sustainability and measurable return on investment, and adds ten practical steps for delivering the message locally, reflecting JMIC's view that a global narrative must be adapted and owned by national and regional stakeholders. Case studies and legacy narratives from The Iceberg, JMIC's impact storytelling platform, are integrated for the first time. The edition was developed by a working group led by IAPCO chief executive Martin Boyle, with contributors from ICCA, UFI, IFES and the Copenhagen Convention Bureau. JMIC president James Rees said the council's role is to give the world's business events associations a single voice.