Koelnmesse Opens Exhibitor Bookings for the First towards tomorrow – European Bike Show

The inaugural edition of “towards tomorrow – European Bike Show”, a new B2B trade fair for the international bicycle industry, will take place from 6 to 8 September 2027 at Koelnmesse's trade fair grounds in Cologne, and exhibitor bookings are now open. Early-bird rates for exhibitors run until 10 November 2026. Around 150 bicycle-industry representatives attended the official kick-off in Cologne, where guided tours and information points set out the planning and concept for the premiere. Koelnmesse says several companies and key industry players have already confirmed participation, including the retail partners ZEG Zweirad-Einkaufs-Genossenschaft eG and BICO Zweirad Marketing GmbH. COO Oliver Frese said the kick-off showed how keen the bicycle industry is to help shape the new platform and that companies can now secure their place from the outset.