Malaysia Secures Over RM200 Million in Sales at Chengdu's 114th China Food and Drinks Fair

MATRADE, collaborating with Messe Worldwide, concluded Malaysia's participation in the 114th China Food and Drinks Fair (CFDF) held 26–28 March 2026 in Chengdu, Sichuan. Nine Malaysian SMEs under MARA's Gate to Global Programme showcased premium halal-certified F&B products at the Malaysia Pavilion, generating over RM200 million in total sales through more than 60 targeted business meetings with high-profile Chinese buyers. CFDF is one of China's largest and most influential trade exhibitions, offering a gateway to the world's largest consumer market driven by a growing middle class.