Malaysia's Health-Conscious Innovation and Premium Convenience to Take Centre Stage at Gulfood 2026

Malaysia is presenting 120+ F&B exhibitors at Gulfood 2026 (January 26–30, Dubai World Trade Centre and Dubai Exhibition Centre), marking the country's 22nd year of participation. The Malaysia Pavilion positions Malaysian brands as a 'Total Solution Provider' across two pillars: health-conscious innovation and premium convenience. Exhibits include 70+ companies offering premium sauces and pastes, ~50 showcasing RTE meals using retort and freezing technologies, 40+ exhibitors with Better-for-You (BFY) organic, non-GMO, gluten-free, and plant-based products, plus functional beverages and low-glycemic snacks. Malaysia's 2025 processed food exports to MENA reached RM2.42 billion (total MENA trade RM2.52B, +4.2%). UAE serves as a strategic distribution gateway. The global Halal market is projected to reach USD 5 trillion by 2030.