MAPIC ITALY 2026 Program Unveiled with Focus on Emerging Asset Classes and New Growth Strategies

RX has published the programme for the tenth edition of MAPIC Italy, running 27 and 28 May 2026 at Rho Fiera Milano in Milan. The retail property event expects 2,200 participants, including 750 retailers, food and beverage brands and leisure operators, alongside 80 exhibitors. Opening conferences address investment trends, followed by sessions on retail strategy, customer experience and emerging brand concepts, with operators and landlords discussing partnership models and shifts in consumer behaviour, particularly how to engage Generation Z. Several formats are new or newly established: the Italian Outlet Summit makes its debut, the International Retailers Networking Event returns for a second edition, a High Street Lunch gathers specialists in urban destinations, and pitching sessions give emerging Italian and international brands a platform. Innovation, sustainability and technology integration run through the agenda. Speakers include Davide Dalmiglio, Managing Director and Chief Executive for Italy at Savills; Joachim Sandberg, Head of Italy at Cushman and Wakefield; Mirko Baldini, Chief Executive of CBRE Italy; and Antoine Frey, Chief Executive of Groupe Frey. MAPIC Director Francesco Pupillo said that in a market where selectivity drives every decision, the value of a platform like MAPIC Italy lies in the quality of the connections it creates.