MATRADE Partners with CBI to Bring European Market Intelligence to Malaysian SMEs via MDTP

MATRADE has signed a strategic collaboration with CBI — the Netherlands-based centre for sustainable trade promotion — to integrate CBI's European Market Intelligence resources into the MADANI Digital Trade Platform (MDTP). Malaysian SMEs will gain access to approximately 250 market studies, 30 news updates, and 25 webinars produced annually by CBI, covering agriculture, consumer products and services. The partnership enables SMEs to explore high-potential European markets, market entry strategies, EU regulatory requirements, and potential buyers — all within the MDTP platform via embedded iframe technology.