MATRADE Launches ASEAN Online Sales Day 2026 to Expand E-Commerce Opportunities for Malaysian Businesses

MATRADE launched the ASEAN Online Sales Day (AOSD) 2026 on 7 August, a regional cross-border e-commerce initiative under ASEAN's ACCEC framework with 39 industry partners including Shopee, DHL Express and Airwallex. The campaign aims to help Malaysian businesses expand into ASEAN's USD185 billion e-commerce market of 600 million consumers, with intra-ASEAN trade accounting for approximately 25% of the region's total trade.