MATRADE Opens New Export Opportunities for Malaysian Companies in Global Humanitarian Supply Chains

MATRADE is launching a strategic initiative to connect Malaysian companies with global humanitarian procurement through partnerships with UNHRD Kuala Lumpur and the IFRC Asia Pacific Regional Office. An International Sourcing Programme (INSP) with B2B meetings will run July–December 2026, focusing on humanitarian essentials such as hygiene kits, family kits and emergency relief supplies. A Humanitarian Readiness & Supplies Expo is planned at UNHRD KL on 22 July 2026.