Messe München acquires Atlanta-based Tradeshow Logic as US platform

Messe München announced the acquisition of Tradeshow Logic, a full-service event solutions and trade fair management company headquartered in Atlanta, Georgia, in January 2026. The deal establishes Tradeshow Logic as the group US operating platform, enabling it to develop and run its own portfolio events in North America. Tradeshow Logic brings more than 25 years of experience in the North American market and covers strategy, sales, marketing, exhibitor support, logistics and planning. The acquisition follows the 2025 launches of analytica USA and transport logistic Americas, which marked the group entry into the United States. CEOs Reinhard Pfeiffer and Stefan Rummel called the company local market experience and quality standards an ideal addition to the international growth strategy, while Tradeshow Logic president and CEO BJ Enright described the deal as the next chapter in the company evolution. Messe München said outbound business from the USA to fairs in Munich and abroad is unaffected and remains with AHK New York. Financial terms were not disclosed.