Messe München enters US market and prepares Saudi Arabia launches

Messe München annual report identifies market entries in the United States and Saudi Arabia as the strategic milestones of its 2025 international business. The first analytica USA and the first transport logistic Americas marked the group entry into the US market. In Saudi Arabia the company is preparing its market entry together with an experienced partner: the first IFAT Saudi Arabia takes place in January 2026 and bauma Saudi Arabia follows in 2027. The report also notes that the group intends to keep expanding its international presence through strategic investments, including in the United States, and new events in high-growth markets such as Saudi Arabia, in response to rising worldwide demand for its leading formats. Management said many international customers first encounter the group brands abroad before travelling to the world-leading fairs in Munich, so the overseas business also strengthens the Munich location itself.