MyCEB Showcases Malaysia as a Premier Business Events Destination at IMEX Frankfurt 2026

MyCEB led a Malaysian delegation to IMEX Frankfurt 2026 at Messe Frankfurt, Germany, from May 19–21, engaging with over 3,000 exhibitors and 12,000 industry professionals including 4,000 hosted buyers from 150+ countries. The Malaysia Pavilion featured the debut of Visit Malaysia Year 2026 mascots Wira and Manja, alongside business matching sessions showcasing Malaysia's venue infrastructure and event hosting capabilities. MyCEB has participated in IMEX Frankfurt continuously since 2011.