Philippine Business Mission (PBM) Japan 2026 generates PHP 1.08 billion in sales leads

The Tourism Promotions Board (TPB) Philippines, in partnership with the Philippine Department of Tourism (PDOT), has concluded the Philippine Business Mission (PBM) Japan 2026 across Osaka, Nagoya and Tokyo. According to TPB, the mission achieved PHP 1,081,110,019 in sales leads, a 168.63% increase from last year, driven by 1,284 strategic business-to-business meetings; TPB describes the figure as record-breaking. The delegation was composed of 65 representatives from 39 Philippine seller companies, showcasing destinations from Manila and Cebu to Palawan and Siargao. The mission coincided with the 70th anniversary of Philippine-Japan diplomatic relations.