RainFocus 2026 Mid-Year State of Events Report Finds Meetings and Connection Central

Lindon, Utah, Sept. 2, 2026 - Event marketing platform RainFocus released its 2026 Mid-Year State of Events Report. Event teams are hosting up to three times more meetings at their events than last year; 36% of surveyed companies plan smaller ancillary events, roadshows and webinars in 2026; attendance at small events rose 6.4% year over year, and small events saw 69% more meeting participation; average session attendance per person fell from 5.3 in spring 2025 to 4.2 in spring 2026. CEO JR Sherman said attendees want conversations, not just presentations. The data draws in part on a survey completed by about 100 events and marketing professionals.