Sela Signs MoU With Professional Triathletes Organisation

Sela has signed a Memorandum of Understanding (MoU) with the Professional Triathletes Organisation (PTO) to establish a framework for a long-term commercial partnership. According to Sela, the partnership focuses on the commercial development and delivery of PTO events across Saudi Arabia, including the Saudi Arabia T100 Triathlon. Sela says the collaboration builds on its contribution to advancing mass participation in sport across Saudi Arabia and aims to encourage active lifestyles, create more opportunities for communities to participate and deliver a positive impact across the Kingdom. It adds that the tie-up will also support the growth of triathlon and further strengthen Saudi Arabia's position as a leading destination for world-class sporting events.