Survey Finds 64% of Exhibitors Scaling Back as Show Service Costs Rise

The Exhibitor Advocate says 64% of exhibitors are scaling back, not because shows stopped working but because the costs stopped making sense. It reports that 80% name the cost of show services as their top challenge and that electrical outlet rates alone rose 18.4% in a single year. The organisation says none of that is a reason to leave the show floor but a reason to walk in with data, and points to its 2025 Annual Survey of Exhibition Rates for the full benchmark set.