TAIPEI CYCLE Launches Brand Upgrade with New Positioning: Trust Drives the Future

Taipei International Cycle Show (TAIPEI CYCLE) has announced a strategic brand upgrade ahead of its 2027 edition, adopting the new positioning statement Trust Drives the Future. The upgrade redefines the show's value proposition around two brand commitments — Connecting Trusted Partners and Accelerating the Future of Cycling — and three development directions: a global cycling industry hub, an Asia-first innovation launch platform focusing on e-bikes, smart manufacturing and sustainable materials, and a comprehensive Taiwan industry experience. The 2026 edition attracted 900 exhibitors and 3,450 booths; the 2027 edition targets 1,000 exhibitors and 3,600 booths, with exhibitor registration opening on 22 July 2026. TAITRA stated that trust is not only the foundation of partnership but also a key force driving innovation, connecting industries and leading the future.