Targi Kielce Rebrands as Expo Kielce

Targi Kielce is becoming Expo Kielce. President Andrzej Mochoń announced the new brand during the official opening of MSPO, the event the venue says best demonstrates its international character. The operator says the new name is simpler for global communication, more universal and a better reflection of the direction it is taking, while the venue remains the same place for meetings, launches and major events. It adds that the new chapter is significant this year because, alongside MSPO, it also opened a new exhibition hall to exhibitors and guests for the first time.