TCEB unveils 2026 MICE strategy, targeting 10% growth and regulatory improvements

On February 5, 2026, the Thailand Convention and Exhibition Bureau (TCEB) launched its 2026 strategic direction, "From Change that Matters to Impact that Lasts," aiming to position Thailand as "Global–Asia’s Trusted Gateway." The strategy focuses on advancing sustainability, leveraging data and innovation, and enhancing regulatory flexibility. TCEB targets a 10% growth in the MICE industry for 2026, projecting 29.4 million MICE travelers and THB 163 billion in revenue.