Thailand Convention & Exhibition Bureau Launches New MICE Brand at IMEX Frankfurt

The Thailand Convention & Exhibition Bureau (TCEB) unveiled "MaxiMICE Thailand – From Potential to Exponential" at IMEX Frankfurt 2026. This new brand aims to reinforce Thailand's position as a premier destination for business events, focusing on convenience, experience, and impact. The launch follows Thailand's recognition as ASEAN's top meeting destination by ICCA and Bangkok's high ranking by Cvent.