Trade fair formats account for a fifth of Swiss live communication revenue

The 97 Swiss firms that split their last two years of revenue across event formats put 31 percent into corporate and staff events, up 7 points on the 2024 survey, and 30 percent into leisure and public events, down 6 points. Trade fair formats take the next two places: public fairs on 10 percent, up 1 point, and specialist fairs or professional congresses on 9 percent, down 1 point. General meetings account for 6 percent, event-style promotion 5 percent and brand lands or showrooms 2 percent. On a separate question answered by 94 firms, offline events carry 79 percent of revenue, down 7 points, against 7 percent hybrid, 5 percent purely virtual and 9 percent other. The service mix of all 203 respondents shifted as well. Event technology remains the most common offering at 46 percent but is down 16 points, while agencies and event organisers rose 10 points to 24 percent, venues and exhibition grounds 8 points to 19 percent, stand construction 6 points to 13 percent and fair organising 7 points to 9 percent. Firms could name more than one service.