Experience Expo 2026 to Gather Over 3,000 Event Professionals in São Paulo, Nov 30–Dec 1

UBRAFE announced that Experience Expo 2026 will take place on November 30 and December 1 at Centro de Convenções Frei Caneca in São Paulo. The third edition of the event will bring together over 3,000 professionals from exhibitions, sports, cultural and B2B events. For the first time in Brazil, it will host the UFI Central & South American Conference and the Event Directors Summit. The event targets 98% material reuse and recycling, with free attendance and registration opening in the first week of September 2026.