UBRAFE Organizes Innovation Mission to China to Connect Brazilian Exhibition Leaders with Global Trends

UBRAFE (Brazilian Association of Exhibition Organizers) is organizing an innovation mission to China for November 14-22, 2026, visiting Macau, Zhuhai, Guangzhou, Shenzhen, and Hong Kong. The mission is open exclusively to UBRAFE member companies, with one representative allowed per company. Participants represent a diverse cross-section of the industry, including 7 venues, 9 supplier companies, 4 industry entities, and one Chinese promoter. A key highlight will be attendance at the Glocal International Exhibition Industry Summit in Guangzhou, where participants will gain firsthand exposure to the latest innovations in exhibition technology and operations. The mission aims to connect Brazilian event industry leaders with global trends, building international networks and bringing back best practices to advance the modernization of Brazil exhibition sector.