UFI Digital Innovation Working Group Discusses Human-Machine Collaboration Readiness

The UFI Digital Innovation Working Group met in Düsseldorf in February 2026 to explore how the exhibition industry can prepare for deeper human-machine collaboration. The workshop focused on five key dimensions: People, Process, Data, Governance, and Operating Model, concluding that successful AI integration depends more on building organizational foundations than just adopting new tools. The group emphasized the vital role of human contributions in areas requiring trust, creativity, and emotional intelligence.